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What is Ride Frsh?
Ride Frsh offers a subscription service for car air fresheners with unique scents and designs, targeting a wide range of customers including ride-share drivers.
Ride Frsh's Shark Tank Pitch Recap
Two brothers pitched Ride Frsh, a subscription-based car air freshener company with unique scents and designs. They sought $200,000 for 5% equity. They touted $1.1 million in lifetime sales and projected $750,000 in sales for the current year. They were in final negotiations with AutoZone for a $2.1 million order. After initial skepticism about the valuation and business model, Barbara Corcoran offered $200,000 for 20% contingent on closing the AutoZone and other deals, which was accepted.
Who invested in Ride Frsh?
Barbara CorcoranRide Frsh's Pitch Highlights
The founders are brothers and alumni of Howard University.
They previously launched a mobile app for Black and brown emojis.
One founder has a master's degree from USC in entrepreneurship and innovation.
The air freshener market in the United States is estimated at $300 million.
Their subscription model ranges from $8.25 to $10.99 per month.
Ride Frsh Shark Tank Update
- Over 3 million air fresheners sold.
- Secured licensing deals with the NBA and Paramount.
- Expanded product line beyond air fresheners to car cleaning kits.
- Target and in-store/online sales
Key Milestones
2022 - Shark Tank Deal
Appeared on Shark Tank, securing a deal with Barbara Corcoran.
2023 - Valuation and Revenue
Reportedly valued at $1.3 million with $750,000 annual revenue.
2023 - Product Line Expansion
Expanded product offerings to include a Car Cleaning Kit.
