Note: This content is fan-created and not affiliated with the producers or network of Shark Tank or the product itself.
What is Frame Your Feline?
Frame Your Feline consists of two sleek floating shelves that mount to the wall, a museum-quality art frame, and two interchangeable artwork panels. It allows cats to become "living art" by lounging on the shelves within the frame.
Frame Your Feline's Shark Tank Pitch Recap
Brian and Christina pitched Frame Your Feline, cat shelves designed to look like picture frames, for $100,000 for 10% equity. The Sharks were skeptical of the high price point ($299) and low sales figures ($3,000 in 2022, $10,000 in 2023). Despite the founders' passion, the Sharks felt the product was more of a hobby than a viable business. Mark Cuban was out early, and all other Sharks followed suit, citing the product's pricing and the company's slow growth. The founders defended their pricing, arguing it matched the aesthetic appeal of the product, but ultimately left without a deal.
Who invested in Frame Your Feline?
No sharks invested
Frame Your Feline's Pitch Highlights
The idea for Frame Your Feline came about when the founders were moving into their first home and didn't want to bring their "crappy cat tree."
The founders' first version of the product was made of wood, but they switched to a non-porous, non-toxic material for version two.
The founders have another company where they do websites, logo design, and commercial production.
The founders exceeded their Kickstarter goal of $10,000.
The founders have exhibited their product at various cat conventions and shows, such as CatCon, Cat Crazy, CFA, and Milos, and have even been featured on a cat podcast called Catatoule.
Despite numerous appearances at cat-related events, they only sold 33 units in their first few years of operation
Frame Your Feline Shark Tank Update
- Expanded product line with new frame finishes and bundle options.
- Partnered with Pasadena Humane and Mission Meow to support cat rescue and adoption efforts.
- Website updated with new features and designs.
Key Milestones
March 2019 - Company Launch
Frame Your Feline launched.
2022 - Website Launch & Early Sales
Launched website, made $3,000 in sales.
2023 - CatCon & Sales Growth
Attended CatCon, made $10,000 in sales.
Unknown - Kickstarter Funding
Raised $11,000 through Kickstarter.
S16 E17 - Shark Tank Appearance
Appeared on Shark Tank Season 16 Episode 17.
