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What is Air Tulip?
Air Tulip is a headboard that creates a bubble of clean air around a sleeper's head, using a controlled, layered airflow system with HEPA and carbon filtration. It aims to improve sleep quality by eliminating dust, allergens, and other airborne particles.
Air Tulip's Shark Tank Pitch Recap
Dr. Arjen de Jong pitched Air Tulip, a headboard that creates a bubble of clean air around the sleeper's head. He sought $400,000 for 4% equity. Though the Sharks were impressed with the technology, they were concerned about the high valuation, lack of sales beyond crowdfunding, and the challenging marketing strategy. Kevin O'Leary made an offer of $400,000 for 20% equity, but Dr. Jong declined.
Who invested in Air Tulip?
No sharks invested
Air Tulip's Pitch Highlights
The founder, Dr. Arjen de Jong, is a Dutch aerospace engineer.
The Air Tulip headboard was initially launched through a crowdfunding campaign, raising $200,000.
The headboard uses industrial-grade HEPA filters and active carbon filters.
The pitch video mentions that the technology is patent-pending
Air Tulip Shark Tank Update
- AirTulip launched a Kickstarter campaign prior to appearing on Shark Tank.
- NFL Pro Bowler Matt Judon became an early adopter and supporter of AirTulip.
- The company's appearance on Shark Tank introduced their product to a wider audience.
Key Milestones
Late 2020 - Early Prototype Testing
Early AirTulip prototypes were tested in real-world venues like bars, restaurants, gyms, and offices in New York City.
Early 2021 - NY State Grant
AirTulip received a PPE Assistance Grant from New York State's COVID Recovery initiative.
Mid 2021 - Formal Establishment
AirTulip was formally established as its own startup, based in Manhattan.
2022 - AirTulip Sleep Launch
AirTulip launched the AirTulip Sleep, a consumer-oriented smart air purifying headboard.
