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What is Card.io?
Cardio is a gamified fitness app that turns outdoor cardio like running and walking into a virtual game of turf war where users compete to claim territory.
Card.io's Shark Tank Pitch Recap
Destin George Bell pitched Cardio, a gamified fitness app that turns outdoor cardio into a game of turf war. Users can claim territory by running or walking, competing with other users and teams. The app has a freemium model and has generated $4,000 in revenue in the previous month. Destin initially asked for $150,000 for 5% equity but accepted an offer from Daymond John and Rashaun Williams for $150,000 for 15% equity after consulting with his mom.
Who invested in Card.io?
Daymond John
Rashaun WilliamsCard.io's Pitch Highlights
Destin Bell was inspired to be on Shark Tank by his mom and watched the show regularly from a young age.
The idea for Cardio came to Destin while he was living in his car.
Destin secured initial funding through a $50,000 grant from Pokémon Go after persistently emailing their CEO.
Destin's mom was present during the pitch and encouraged him to take the deal
Card.io Shark Tank Update
- Secured a $150,000 investment from Daymond John and Rashaun Williams for 15% equity.
- Introduced a waitlist for the Android version of the app.
- Added premium features like team chat groups and a "ghost mode" for privacy.
- Partnered with marathons and running clubs.
- Launched a wellness pilot program with Oracle.
Key Milestones
June 2022 - App Launch
Launched the Card.io app.
October 2024 - Shark Tank Appearance
Appeared on Shark Tank and secured a deal.
October 2024 - User Growth
Surpassed 25,000 users in over 70 countries.
