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What is Deviled Egg Co.?
Deviled Eggs Co. offers gourmet, uniquely flavored deviled eggs designed to taste like popular dishes, such as cheeseburger, chicken Caesar salad, and even chicken and waffles. They offer various sizes and also sell egg salad.
Deviled Egg Co.'s Shark Tank Pitch Recap
Rachel and Alexi pitched Deviled Eggs Co., a company specializing in gourmet deviled eggs with unique flavors. They initially asked for $150,000 for 5% equity. The Sharks were impressed with the taste and the company's growth, with Barbara Corcoran offering $150,000 for 15%. Mark Cuban and Barbara Corcoran then teamed up, ultimately offering $250,000 for 20%, which the founders accepted.
Who invested in Deviled Egg Co.?
Mark Cuban
Barbara CorcoranDeviled Egg Co.'s Pitch Highlights
The founders started with a food truck during the pandemic to test their deviled egg concept.
They claim to be the only company in the world specializing in gourmet, uniquely flavored deviled eggs.
One Shark declared their deviled eggs as the best thing they've eaten in 16 years on the show.
The company offers gluten-free, dairy-free, and vegetarian options.
They project $1.3 million in sales for the current year, with a profit of $350,000 to $380,000
Deviled Egg Co. Shark Tank Update
- Opened two more locations, in Denison, Texas and McKinney, Texas
- Partnering with Vital Farms Eggs for higher quality ingredients
- Closed dine-in option at Omaha location, now takeout only
- Developing over 150 deviled egg flavors
- Exploring franchising opportunities, starting with McKinney location
Key Milestones
2017 - Founded
Founded in Omaha, Nebraska, starting as a catering business
2021 - First brick and mortar store
Opened first brick-and-mortar location in Omaha
2023 - 2 new locations in Texas
Opened second location in Denison, Texas and a carry-out shop in McKinney, Texas.
