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What is Neuro?
Neurogum and Neuromints are a caffeine and vitamin-infused gum and mint designed to provide a quick and convenient energy boost. Each piece contains the caffeine equivalent of half a cup of coffee, along with other beneficial ingredients.
Neuro's Shark Tank Pitch Recap
Ken and Ryan pitched Neurogum and Neuromints, a caffeine and vitamin-infused gum and mint designed for a quick energy boost. They sought $750,000 for 5% equity, valuing their company at $15 million. They shared their inspiring story and highlighted their online success and recent retail expansion, projecting $3.5 million in sales for the current year. While the Sharks were impressed with their story and sales growth, they questioned the high valuation and the challenges in scaling within the retail market. Robert offered $1 million for 20%, but they declined. Kevin offered $750,000 for 5% with a royalty of $0.50 per unit until recouping $1 million, which the founders also rejected.
Who invested in Neuro?
No sharks invested
Neuro's Pitch Highlights
One founder trained with a Japanese Olympic Judo team.
One founder is a 2nd degree black belt in karate and has finished 12 marathons.
One founder recovered from a snowboarding accident after doctors said he'd never walk again.
The product is sold in CVS and is the #2 best-selling product in memory focus.
They are in talks with Delta and JetBlue airlines for potential deals
Neuro Shark Tank Update
- Declined offers from Kevin O'Leary and Robert Herjavec.
- Exceeded $12 million in annual sales by 2023.
- Expanded to over 10,000 retail locations.
- Sold over 50 million pieces of gum and mints.
Key Milestones
2015 - Indiegogo Campaign
Raised $20,571 on Indiegogo.
2019 - Sales Milestone
Achieved $3.5 million in sales.
2023 - Seed Funding
Secured $8.3 million in seed funding.
2024 - Valuation Milestone
Surpassed $50 million valuation.
