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What is Mirai Clinical?
Mirai Clinical offers a line of Japanese persimmon-based soaps and body care products designed to eliminate "nonenal," an age-related body odor often referred to as "old person smell."
Mirai Clinical's Shark Tank Pitch Recap
Koko, a returning entrepreneur, pitched Mirai Clinical, seeking $500,000 for 5% equity. Her company offers Japanese persimmon-based soaps and body products designed to eliminate "nonenal" or "old person smell" which she claims affects people over 40. She reported impressive sales of $2.2 million in the previous year with a $250,000 net profit and mentioned a bizarre incident of a stolen body wash shipment. Despite her sales figures and the unique product premise, the Sharks were skeptical about the problem's prevalence in the US, the high valuation, and the marketing strategy. Ultimately, all Sharks declined to invest, leaving Koko without a deal.
Who invested in Mirai Clinical?
No sharks invested
Mirai Clinical's Pitch Highlights
The founder, Koko, was a returning entrepreneur; she had previously pitched a facial exercise business ("Koko Face Yoga") five years prior, which was also turned down.
The "old man smell" her product targets is scientifically known as "nonenal" (she refers to it as "noina pator" or "nonin arior").
Koko claimed a significant portion of her body wash inventory was stolen en route from the factory to a warehouse in Reno, Nevada, a case she said was "under FBI now."
Despite having $2.2 million in sales the previous year and $8.7 million in lifetime sales for Mirai Clinical, she received no offers.
Kevin O'Leary remarked, "You come across like a nutbar except you actually know what you're talking about.
Mirai Clinical Shark Tank Update
- Expanded product line beyond the initial persimmon soap to include body wash, deodorant, and wipes.
- Featured in various media outlets, including the Deccan Chronicle
- Faced challenges, such as a stolen shipment of body wash in May 2024 and a temporary ban on their Facebook ad account in late 2024/early 2025.
- Continued to offer special combo deals and promotions, such as the "Shark Tank Special Combo."
- Received positive customer feedback, with many praising the effectiveness of the products.
Key Milestones
June 2014 - Official Launch
Mirai Clinical officially launched.
April 2017 - Launched a face yoga company (also appeared on Shark Tank)
Koko Hayashi, the founder, also became the founder and CEO of Koko Face Yoga
July 2024 - Featured in Deccan Chronicle
Mirai Clinical was featured in the Deccan Chronicle
