Note: This content is fan-created and not affiliated with the producers or network of Shark Tank or the product itself.
What is Scrub Daddy?
Scrub Daddy is a reusable, temperature-controlled cleaning sponge that changes texture based on water temperature, becoming firm in cold water for scrubbing and soft in warm water for gentle cleaning.
Scrub Daddy's Shark Tank Pitch Recap
Aaron Krause pitched Scrub Daddy, a temperature-responsive cleaning tool. He demonstrated its texture change in warm and cold water and its effectiveness in cleaning tough messes. While some Sharks expressed concerns about retail viability and reliance on QVC, Lori Greiner saw the product's potential. After a bidding war between Greiner, Kevin O'Leary, and Daymond John, Krause accepted Lori's offer of $100,000 for 20% equity. This deal was later adjusted to $150,000 for 20% to include royalty payments. Despite initial skepticism from some Sharks, Scrub Daddy has gone on to become a massive success.
Who invested in Scrub Daddy?
Lori GreinerScrub Daddy's Pitch Highlights
Scrub Daddy is one of the most successful products in Shark Tank history.
Aaron Krause invented the Scrub Daddy while detailing cars and originally designed it as a hand-cleaning tool. It was his wife who realized its potential in the kitchen.
The smile-shaped design of the Scrub Daddy adds an element of fun to household chores.
Scrub Daddy's texture-changing ability, firm in cold water and soft in warm water, was a unique selling point that intrigued the Sharks and consumers alike.
As of 2022, Scrub Daddy has reportedly achieved over $500 million in lifetime sales, proving Lori Greiner's investment to be a massive success.
QVC played a critical early role in Scrub Daddy's trajectory. The company had already sold nearly $100,000 of Scrub Daddies through QVC before even appearing on Shark Tank.
Scrub Daddy Shark Tank Update
- Over $1.4 billion in retail sales since appearing on Shark Tank.
- Expanded product line to over 160 products.
- Products sold in over 257,000 retail locations and 23 countries.
- Manufacturing moved to the United States.
Key Milestones
2012 - Shark Tank Deal
Appeared on Shark Tank and secured a deal with Lori Greiner.
2017 - $100M Revenue Milestone
Surpassed $100 million in total revenue.
2021 - New Headquarters
Moved headquarters to Pennsauken, New Jersey.
2023 - $926M Sales Milestone
Surpassed $926 million in lifetime sales.
