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What is Big Ass Luxuries?
Big Ass Luxuries offers large format, natural candles, with their most popular products being the 150-ounce "Baby Big Ass Candle" and the 300-ounce "Big Ass Candle."
Big Ass Luxuries's Shark Tank Pitch Recap
Trent, Chloe, and Kelsey, from Big Ass Luxuries, pitched their large-format candle business to the Sharks, seeking $500,000 for 5%. They boasted impressive sales figures, projecting over $4 million for the current year. While some Sharks were hesitant due to the product and high valuation, Lori and Kevin made offers. After negotiations, they accepted Lori's deal of $250,000 as a loan and $250,000 for 13% equity, valuing the company at $7.14 million. Their direct-to-consumer sales model and unique branding proved appealing despite concerns about retail scalability.
Who invested in Big Ass Luxuries?
Lori GreinerBig Ass Luxuries's Pitch Highlights
Their largest candle weighs 20 pounds and burns for up to 1000 hours.
They offer sample trios so customers can smell the scents before committing to a "big ass" candle.
The company name, "Big Ass Luxuries," played a significant role in their branding and marketing.
Big Ass Luxuries Shark Tank Update
- First sale at Swoozies, a local store.
- Big break after being featured by influencer Dani Austin at Divi Fest.
- Featured in various media outlets like CanvasRebel Magazine, Dallas Innovates, CITY Boots, and Dallas Morning News.
- Crossed $5 million in annual revenue.
Key Milestones
June 2021 - Company Founded
2022 - Shipping Milestone
Hit 20,000 shipped orders
2024 - GORGIE Collaboration
Collaboration with GORGIE energy drink brand.
November 2024 - Candleholder Introduced
Introduced candleholder.
January 2025 - New Fragrance Launch
Launched new Valentine's fragrance, Fleur Demure.
2025 - Revenue Milestone
Surpassed $5 million in annual revenue.
