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What is Rocco Fridge?
Rocco is a smart drinks fridge designed as furniture for the living room, offering versatile storage for various beverage sizes and a patent-pending sight system for remote viewing of contents via a mobile app.
Rocco Fridge's Shark Tank Pitch Recap
Alyse and Sam pitched Rocco, a smart drinks fridge, seeking $600,000 for 3% of their company. They began with a skit highlighting the common problem of cluttered kitchen fridges. Rocco is designed as a stylish piece of furniture for the living room and accommodates various beverage sizes. It also features a pour-serve top that doubles as a bar cart. A key feature is the patent-pending sight system, allowing users to check fridge contents remotely via a mobile app. The founders emphasized that Rocco is not just a wine fridge but caters to a wider range of drinks.
Who invested in Rocco Fridge?
Lori GreinerRocco Fridge's Pitch Highlights
The founders used a humorous skit to demonstrate the problem their product solves.
The product is designed to hold a variety of beverages, from ginger shots to champagne.
The founders emphasized that their product is not just a wine fridge, but a versatile drinks fridge.
The fridge has a patent-pending sight system that allows users to see the contents via a mobile app.
The pitch ended with the founders anticipating questions from the Sharks and offering to demonstrate the product's durability.
Rocco Fridge Shark Tank Update
- First production batch sold out within weeks of launch.
- Featured in publications like Esquire, Bon Appétit, and Domino.
- Sold out seven times in 2025.
- Collaborated with various beverage brands.
- Explored new product variations and accessories.
Key Milestones
November 2023 - Product Launch
Launched the Rocco Super Smart Fridge.
Fall 2023 - First Batch Sold Out
The first production batch sold out within two weeks of launch.
Late 2024 - Featured in Bon Appétit
Featured in the prominent food publication Bon Appétit.
2025 - Multiple Sellouts & Collaborations
Sold out seven times throughout the year and collaborated with several beverage brands.
