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What is Jaju Pierogi?
Jaju Perogi are pre-boiled, flash-frozen dumplings inspired by Eastern European recipes. They come in a variety of flavors and are ready to eat in 10 minutes.
Jaju Pierogi's Shark Tank Pitch Recap
Sisters Casey and Vanessa pitched Jaju Perogi, seeking $300,000 for 8% equity. They highlighted the company's rapid growth and presence in major retailers nationwide. While the Sharks loved the product's taste and quality, concerns arose about the margins and valuation. Kevin O'Leary made an offer of $300,000 for 20%, but the sisters declined, believing their valuation was fair. Ultimately, they left without a deal but confident in their ability to continue growing their business.
Who invested in Jaju Pierogi?
No sharks invested
Jaju Pierogi's Pitch Highlights
The company name, Jaju, is a phonetic spelling of the Polish word for grandfather, and the recipes are based on the founders' grandfather's handwritten recipes from his deli.
Before appearing on Shark Tank, Jaju Perogi were already sold in 2500 stores nationwide, including Whole Foods and Sprouts, and the sisters achieved this without any brokers.
The founders bootstrapped the company and managed to get into major retailers with just the two of them.
The sisters turned down Kevin O'Leary's offer because they felt it undervalued their business and didn't align with their vision of maintaining the product quality standards set by their grandfather
Jaju Pierogi Shark Tank Update
- Appeared on Shark Tank Season 16 Episode 18.
- Rejected Kevin O'Leary's offer of $300,000 for 20% equity.
- Available in 2,500 stores as of May 2025.
Key Milestones
2015 - Founded
Founded Jaju Pierogi.
2016 - First Farmer's Market Success
Sold out at their first farmer's market.
2017 - Local Distribution Begins
Started distributing to local grocery stores.
2022 - Store Growth Milestone
Products carried in roughly 550 stores.
2024 - Whole Foods Nationwide Launch
Launched in Whole Foods stores nationwide.
2025 - Major Retail Expansion
Available in over 2,500 stores nationwide.
