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What is Dude Wipes?
Dude Wipes are flushable, biodegradable wipes for men, enriched with soothing aloe.
Dude Wipes's Shark Tank Pitch Recap
The "Dudes" pitched Dude Wipes, flushable wipes for men, seeking $300,000 for 10% equity. They emphasized the product's convenience and hygiene benefits compared to toilet paper. The Sharks were initially skeptical of the valuation and market size. Lori Greiner, and Barbara Corcoran declined due to concerns about market saturation and valuation. Mark Cuban is initially out, but then comes back and offers $300,000 for 25%, which the Dudes ultimately accept.
Who invested in Dude Wipes?
Mark CubanDude Wipes's Pitch Highlights
The founders referred to themselves as "the dudes" and used humor throughout their pitch.
They marketed Dude Wipes as the first wipes specifically designed for men.
Before Shark Tank, they were generating $5,000 per week. After securing a deal, their weekly sales jumped to $1.4 million.
They partnered with a colorectal cancer awareness organization, Fight CRC, to raise awareness and provide donations.
Dude Wipes Shark Tank Update
- Secured a $300,000 investment from Mark Cuban for 25% equity.
- First-year sales post-Shark Tank reached $3.2 million.
- Expanded retail presence to over 7,300 stores, including Walgreens and Target.
- Saw record sales in 2020 due to increased demand during the pandemic.
- Achieved $70 million in annual revenue by August 2021.
- Reached $110 million in revenue in 2024, capturing 1% of the toilet paper market.
Key Milestones
2012 - Company Launch
Launched Dude Wipes and achieved online and retail availability within four months.
2015 - Kroger Deal
Secured a $2 million deal with Kroger for nationwide distribution.
2015 - Shark Tank Appearance
Appeared on Shark Tank and secured a deal with Mark Cuban.
2018 - Walmart Placement
Secured a permanent spot in Walmart's toilet paper aisle.
2023 - Top Shark Tank Company Ranking
Became the 7th most successful Shark Tank company with $341 million in lifetime sales (as of October 2023).
2024 - Revenue Milestone
Achieved $110 million in annual revenue.
