Morrison Outdoors

📷 Image from https://morrisonoutdoors.com/

$3 million
Asking Valuation
$1.5 million
Post-deal valuation
Selling in 40+ countries
Post-show update
Yes
Is Morrison Outdoors still in business?

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What is Morrison Outdoors?

Morrison Outdoors creates award-winning, wearable sleeping bags for babies, toddlers, and young children, designed for safety and warmth during outdoor adventures, and has recently expanded to adult sizes.

Morrison Outdoors's Shark Tank Pitch Recap

Tavis Malcolm, founder of Morrison Outdoors, presented his award-winning sleeping bags designed for babies and young children, seeking $300,000 for 10% equity. He highlighted the product's safety features, comfort, and impressive lifetime sales of over $4.3 million. Tavis explained a previous dip in profitability due to aggressive marketing spend but showed he had since refocused on bottom-line growth. He also revealed a new adult-sized version of the sleeping bag called the "MegaMo," which the Sharks tried on. After some Sharks dropped out, Barbara Corcoran offered $300,000 for 20%, and Mark Cuban joined her on the same terms, which Tavis accepted.

Who invested in Morrison Outdoors?

Morrison Outdoors's Pitch Highlights

Tavis Malcolm is an Eagle Scout, which impressed Robert Herjavec, who is a Queen's Scout (the Canadian equivalent).

He started the company with just $3,000 of his savings.

The company has a trade-in program where customers can send back outgrown sleeping bags for cash back and a discount on a new purchase.

The Sharks, including Mark Cuban, got to try on the adult-sized "MegaMo" sleeping bags during the pitch, leading to some playful moments.

Kevin O'Leary was characteristically against the product because of his aversion to outdoor camping and "bears."

Morrison Outdoors Shark Tank Update

  • Partnered with Kids Who Explore in 2025.
  • Donates a portion of proceeds to Nature Niños.
  • Sells internationally to over 40 countries.

Key Milestones

1

February 2019 - Launched crowdfunding

Launched Kickstarter campaign, raising $16,449.

2

Fall 2019 - Products available in REI stores

3

2025 - Featured on Shark Tank

Last Updated:

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