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What is Jane Foodie?
Jane Foodie offers a variety of flash-frozen meals and side dishes made with real, healthy ingredients, including soups, entrees, and vegetables.
Jane Foodie's Shark Tank Pitch Recap
Jane Carol pitched Jane Foodie, a company specializing in flash-frozen meals made with real ingredients. She sought $300,000 for 15% equity. The Sharks were impressed with the taste but questioned the scalability and the company's direction. Initially, there was confusion about her business model, which included both cafes and retail sales. Ultimately, Lori Greiner offered $300,000 for 25% after a bidding war with Barbara Corcoran, and Jane accepted.
Who invested in Jane Foodie?
Jane Foodie's Pitch Highlights
Jane Carol, the founder, survived a heart attack at 41 and was motivated to create healthy, convenient food.
The company's unique concept involves flash-freezing food to preserve nutrients and flavor.
Jane Carol initially used a chopsaw gifted by her brother for her 50th birthday to help with food preparation.
The food was initially served to cast and crew members on movie sets, who were unaware that it was frozen
Jane Foodie Shark Tank Update
- Partnered with Lori Greiner.
- Website redesign led to a 215% increase in online orders.
- Expanded retail presence from 12 to 27 states.
- Introduced gluten-free, dairy-free, and plant-based meal options.
Key Milestones
2023 - Company Founded
Company was founded by Jane Carroll.
2024 - Award Won
Guinness Beef Stew won Outstanding New Product of the Year at the Summer Fancy Food Show.
Q2 2025 - Sales Milestone
Achieved $1.2 million in sales during the second quarter.