📷 Image by Cricket's Candy Creations on YouTube
Note: This content is fan-created and not affiliated with the producers or network of Shark Tank or the product itself.
What is Cricket's Candy Creations?
Cricket's Candy Creations offers immersive candy crafting experiences at its NYC studio (e.g., parties) and sells DIY edible art kits like candy sushi and jewelry. It's an experiential brand focused on creating art with candy that can then be eaten.
Cricket's Candy Creations's Shark Tank Pitch Recap
Cricket Azima, founder of a candy crafting business ("Cricket's Candy Creations"), sought $275,000 for 10% equity. Her company offered in-person candy art parties at a New York City studio and also sold DIY candy crafting kits. While she highlighted strong revenue from parties and total sales of $1.7 million, she revealed plans to franchise the studio concept, which the Sharks found premature. Cricket struggled significantly to recall or clearly state key financial figures, particularly profits, despite having a "cheat sheet." Ultimately, all Sharks declined to invest, citing her lack of financial clarity, premature franchising plans, and a scattered business focus, advising her to gain a better understanding of her numbers and narrow her strategy.
Who invested in Cricket's Candy Creations?
No sharks invested
Cricket's Candy Creations's Pitch Highlights
The pitch began with children demonstrating the edible candy art, making and then eating their creations.
Cricket candidly admitted, "Numbers are not my strong suit. Give me words, give me images," which became a central point of concern for the Sharks.
Her candy crafting kits had apparently sold out quickly after being featured on the Today Show twice.
Despite claiming to have a "cheat sheet" with her financial numbers, she was unable to answer specific questions about her business's profitability.
The Sharks praised her energy and the fun concept but were unanimous in their decision to pass due to her lack of financial preparedness.
Cricket's Candy Creations Shark Tank Update
- Now a franchise operating in multiple cities.
- Sells various candy craft kits and merchandise online.
- Collaborated with Mini Melanie for a Valentine's Day package.
Key Milestones
November 2021 - Launched
Cricket's Candy Creations is founded by Cricket Azima
Mid-2023 - Flagship Store in Tribeca
Opened a 12,000 sq ft flagship location in Tribeca.
2024 - Offering Franchises
Refined business model, training, and operations for franchising
